ANCILLARY TASK- FINAL POSTER IDEA

This is my final film poster. As you can see I edited on a title, and the credits at the bottom. I realised that I still need to add my name and the trademark sign of the producing/ directing company. 

Many names that I have used have been repeated. When producing my short film I conformed to the typical conventions of using a limited amount of  3 characters and 3 settings. 

When researching other film posters, I found that depending on the genre there would be an evident house style. When searching for the niche genre of psychedelic/mental illness the colours where very block, consisting of heavy blacks, blues and reds. Many films that portray schizophrenia take a comedic spin on it, meaning the colours on the poster are bright and fun. The serious tone in mine meant that using bright colours would not be fitting. 

ANCILLARY TASK ONE- ORIGINAL IMAGES

From these Images i knew that i wanted to create a montage of images overlapping one another to give the effect of hallucinations. I took examples from interesting pieces of art that were also inspired by Mental Illnesses.  Examples include, Burkozturk, Rachel Young, and Paziente.

In order to achieve this i used Pixlr to changed the white background to black. I thought that using a black  background would help achieve a successful look. From experimenting from last year at AS level, i knew that on pixlr there was an option to 'layer' images. After a couple of hours of testing my memory, I established how to make one montage to depict a 'mental illness' feel.

I grouped all the images together in order to edit the overall image as one. As you can tell, the final montage is very dark which distracts the attention away from the protagonist and the message its trying to portray. I brightened the faces aswell as maintaining the darkness of the background. I then added a 'cracking' effect because it
symbolises the abnormal feelings and voices in which a schizophrenic would experience.

ANCILLARY THE DRAFT

This is the original image that I print screened, then went on to edit further. Below is the first draft of my film poster.

For one of our preliminary tasks, we were asked to produce a film poster for our 5 minute short film. My first draft was constructed very simply by using a print screen of a moving image and cropping it down into a still image. I then saved the original image and went over to Pixlr- this enabled me to add layers onto the first image. Then (with a steady hand) I erased around the boy in the black and then duplicated it three times and placed them side by side to give the effect that the boy is trapping Alex. By doing this, I felt that the portrayal of Schizophrenia and hallucination became evident. 

However, being my first attempt I still feel like I could add more to this still image, for example instead of duplicating the boy in black, just have one close up image to reinforce the significance of his character in the film. Similarly I am not happy about the image of Alex (the boy in the middle) this is because, one he is not looking directly at the camera therefore as an audience, they do not engage with the character because there is a lack of emotion shown. 

I realised when brainstorming ideas for my short film poster, that in order to improve the draft i would need to take separate images that aren't print screened from the filming footage. 

I thought it was vital to have the protagonist on the front cover to convey the characters importance and dominance in the short film. I also knew that in order for it to fit the conventions of a typical film poster it would need to fit the rule of thirds and be a typical Mid Shot. 

ANALYSING A FILM REVIEW

When analysing film magazines I need to analyse both, the content, and the layout/structure. I chose I few magazines that will help me determine what I preferred in terms of style and content. This first magazine helped me decide that I would add a few images because my target audience is between the ages of 14-30 therefore in order to interest them I needed to add more than just simple text.

Firstly, when studying the layout of images on this page, they vary in size. My eyes are immediately drawn to the top image because it is the largest. I think that when I am creating my own magazine article I need to think about how the size of my images will attract my audience. I need to ensure that this page in the magazine will stick out to my audience and make them stop to read it. In order to do this I think having a range of image sizes will help. I also need to think about with photos will best represent my short film. They will need to reflect the genre to the audience before they read the synopsis of the film. Some good images I could use would be screen shots of footage that is in the short film.






The second thing I notice when looking at this article is the amount of white space. I want to have a house style to my magazine because it brings everything together nicely and is very appealing on the eye. Having a simple house style such as white, black and red will ensure that all the attention is drawn to a catchy bold title and the vibrant images. I find this article dull to look at and so therefore would not catch my attention when looking through a magazine. When styling my magazine I could possibly create a border of colour or something just to give it a little edge over this article. The white space in between the columns of writing is even and consistent through out the article, I need to take this into account when creating my own magazine article

DIGITAL TECHNOLOGY

GENRE THEORIES

AUDIENCES

Uses of gratification theory

Itis an active audience theory that focuses on 'what people do with the media' rather than what the media does to people.
Surveillance =what’s going on in the world
Correlation =two things that match e.g relationship
Entertainment =making the audience laugh and entertained
Cultural transmission =messages and values going from different cultures
Diversion =escape from everyday problems
Personal relationships =for emotion and other interaction
Personal identity =finding yourself reflected in texts, learning behaviour and values from texts
Surveillance=information which found be useful for living
My Short Film IN YOUR MIND
Personal Identity – to start with my target audience is anyone between the ages of 17-30 or even older for that matter. It is a film portraying a teenager boy with schizophrenia however it a circular narrative as it has a beginning middle and and end with and new equilibrium. This mat inspire people to get help or help somebody else.
This does portray survailence as it is representing things that are going on in the world. Many people are suffering silently with mental illnesses.
Correlation also links to my film and how my target audience and they main character may match and link together as the audience may feel the exact same way.
Surveillance – the subject matter of mental health problems that a lot more people may be suffering than what we know of as individuals. Alot of people in the world are in demand of knowing what is happening around them and my film is a clear example of this. However some people may object this idea and perhaps misinterpret the meaning of the film and end up confused.
Diversion – if my target audience may link to the subject matter, then when they watch it they may feel as though it’s an escape from everyday problems or situations they may face in their everyday lives. Also if they don’t have anyone to turn to and talk to at home or friends, then they may find it easier to watch the short film to help bring an understanding that they are not alone within these trapped feelings.

Two Step Flow audience theory




This theory may be used in my short film as people that may relate to what they are watching may pass on their opinions on mental illnesses or the situation being face by Alex to other people, friends, or family. This then becomes their opinion whether it is well and truly theirs or not. This could possibly be a really good thing as if a valid and strong opinion is shared about the idea of mental health is passed on to people that may not be aware of what is happening then it is opening other peoples minds eventually creating a society that no longer run way from this problem. However, you could also argue that if one who shares similar experiences with Schizophrenia, then they may feel secluded and that they do not have anyone to talk to hence why they are watching the film and expressing feelings and emotions through that, preventing the word from spreading around.

ANSILARY PLANNING